The dissemination of knowledge in a way that is useful and convincing is just as important as producing this knowledge. In practice, though, many research and development projects fall short of getting great ideas into the hands of the people who could use them. At his keynote speech at the Knowledge ShareFair in Rome, Rob Burnet suggested that the agricultural research sector could learn from Hollywood, where 30% of budgets are spent on publicity (see also my ealier post) .
If we want do better at delivering change from research and get key messages across he suggests we a) better target the interests and needs of our audiences and 2) put more resources into effective and atractive communication.
I have been looking for more information about how you can use visuals to get your message across better and came across this interesting short video on the value of visualising data by Column Five.
The Value of Data Visualization from Column Five on Vimeo.
[...] is only worth the extent it can be shared as rightly suggested in the small infographic video of that post). And nothing beats movements founded from the motivation of people’s own choice. This change of [...]